It’s always a great feeling when clients come back for new projects, and this was the second branding project that António Tavares approached us for.

Pura Raza is a brand of flat sandals of pure leather, made in Spain. The brand focuses on people who enjoy walking close to the ground and feel nature itself.

To give this brand a fresh and sunny new identity, our idea was to create a lettering logo (without a symbol) which could translate the summer vibes and tropical colors. Its drawing highlights the word “raza” with a fluid and custom style, reflecting the “light walk” feeling.

The brand’s visual universe was created with floral elements and a warm palette that bring printed and digital graphic pieces to life.